Instead of focusing on reducing acid with pills, people should look at what they are eating.
I had heartburn to dramatic extents for years. I thought I had ulcers, etc. I would wake up and puke sometimes for no reason (not a drinker). It would interfere with sleeping. It was awful. I took famotidine and pepcid completes all the time and they helped but they didn't cure anything.
I now eat the 'paleo diet' and guess what? I don't have heartburn anymore. It's all about what you eat.